Apple would consider investing in Twitter.

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apple-twitter-stockJuly 28, San Francisco: Apple has had discussions with leaders of the micro-blogging site Twitter in recent months in order to invest, said Friday night the New York Times.

The U.S. computer group would consider “an investment totaling hundreds of millions of dollars, which could enhance Twitter to over $ 10 billion,” but there would be no negotiations currently underway.

The New York daily says hold this information from “people familiar with the situation.” Neither the spokesman for Apple, nor those of Twitter have commented on the rumor.

The New York Times noted that a possible investment from Apple would not meet the liquidity needs of Twitter. The microblog site would have more than $ 600 million at its disposal, through advertising revenue and financing obtained over the years.

Launched in 2006, the Twitter network would be some 500 million users. Analysts at Wedbush Securities assess the value of Twitter to $ 9 billion, according to recent transactions in private markets.

iPhone, iPad, iPod … While Apple products are ubiquitous in areas of computing, communications and entertainment, the American company still has no real presence in social media.

Meanwhile, its competitors already have a community presence. Starting in 2007, Microsoft invested and became a partner of Facebook. Google has in turn launched its own social media, Google .

Apple has attempted a raid in 2010 by launching a community function, Ping, associated with its online music store iTunes. Given the low success of this application, the rumored Apple terminated at the next update of iTunes.

But the application has at least been the occasion of the first partnership between Apple and Twitter, which was built in Ping flows. Since then, Twitter is increasingly integrated into operating systems Apple devices.

“Apple and Twitter are logical partners,” says New York Times. Unlike Facebook and Google, Twitter does not intend to compete with Apple in the field of telephony, or elsewhere.”

News Gathered by India News

Posted by on Saturday, July 28th, 2012. Filed under Business, Tech. You can follow any responses to this entry through the RSS 2.0. You can skip to the end and leave a response. Pinging is currently not allowed.

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